Who has never lost thirty minutes to scroll through the Netflix catalog without choosing anything? The platform wants to remedy this well -known phenomenon by integrating a new IA chatbot.
This digital companion will soon be available, Only on the iOS applicationin a beta version reserved for a few users. The objective is clear: to facilitate the search for programs thanks to more natural and less rigid interactions. No more lists, make way for queries like “Something optimistic and funny” Or “A touching story but not too sad”.
This chatbot works in conversational language. It is not Not just to filter genres. You can write type sentences: “I want something scary, but not too much” And receive a personalized suggestion, accompanied by a small atmosphere message like: “These thrillers will make you shiver just enough.” A much more flexible logic than old conventional filters. Netflix is inspired here Popular interfaces like Chatgptwith pre-written suggestions of the genre “What’s new in real crimes?” »» Or “I need to cry a good blow”.
This change arises while Netflix redoubles their efforts to fluidify the navigation experience. “The chatbot will be able to capture the nuances that classic rape research”says the company. This is particularly the case with complex requests, halfway between an emotional feeling and a genre description. By giving the illusion of a dialogue, Netflix hopes that the spectator finds faster what really inspires him.
An experiment still under surveillance
The real efficiency of this Chatbot IA remains to be demonstrated: Netflix tests it to identify possible biases or errors, as The famous hallucinations that some IA models know. “Yes, Sinners is available in streaming now” … While it is not. This kind of false positives could affect the reliability of the service. It is therefore with caution that the platform launches this limited version.
This chatbot does not land alone. Netflix also announces A series of changes in its interface. Shortcuts like “My list” Or ” To research “ Leave the left column to reach the top of the screen. The platform talks about a “more refined design”, with more visible recommendation bubbles. “N ° 1 in television shows” Or “Winner of an Emmy Award” will now appear more clearly. These visual clues aim to better guide the spectators lost in the abundance of content.
Tiktok inspiration arrives on the Netflix app
Among the new features, A vertical flow of Tiktok style will also see the light of day. It will be filled with extracts from series and Netflix films, to scroll with the thumb. Each extract can be watched immediately, added to “My list”, or shared with your loved ones. This feature will arrive on mobile in the coming weeks. It aims to capture the attention quickly, by focusing on short video and addictive scroll, A format acclaimed by young users.
The platform thus refines its strategy: combining technical innovation and optimized user experience. With this IA chatbot and these new visual formats, Netflix intends to seduce an audience sometimes tired by the complexity of its catalog. A way of Return the discovery to the heart of usewithout frustrating the user. As a product manager sums it up: “Our recommendations will be more responsive to your moods and your interests”. An evolution that does not reinvent the platform, but that seeks to make it more intuitive, personalized … and pleasant to travel.